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1 portfolio test
рекл. портфельный тест*а) (метод тестирования рекламы, при котором настоящее рекламное сообщение демонстрируется экспериментальной группе вместе с подставными рекламными сообщениями; потом члены группы опрашиваются на предмет того, что они запомнили в каждом рекламном сообщении, и лучшей считается та реклама, которая больше всего запомнилась; если оказывается, что это реклама-подстава, то она принимается как образец для совершенствования настоящей рекламы)б) (метод тестирования рекламы, при котором используются две группы представителей целевой аудитории: экспериментальная и контрольная; экспериментальной группе демонстрируются как настоящие рекламные сообщения, так и подставные, а контрольной группе — только подставные; после демонстрации обе группы опрашиваются на предмет запоминаемости рекламы, и результаты сравниваются)See: -
2 portfolio test
Реклама: альбомный тест (способ представления объявлений путём вкладывания их между страницами редакционных материалов в книге, напоминающей фотоальбом) -
3 test
тест; испытание; проба; дегустация; мерило; критерий; анализ; проверка; реактив; контрольный раствор; тестировать♦ blind test слепой тест популярности продукта (во время которого название торговой марки не сообщается)♦ film test кинопроба (актера)♦ in-theatre test тестирование телерекламы, когда специально подобранная аудитория, просмотрев на экране в отдельном помещении рекламу, отмечает свое желание или нежелание купить рекламируемый товар♦ masked-recognition test тест на узнавание товара или услуги, несмотря на отсутствие в кадре прямых указаний на них♦ on-air test пробный, тестовый показ рекламы♦ portfolio test тестирование путем вкладывания объявлений между страницами редакционных материалов, подобранных в альбом♦ thematic apperception test (ТАТ) тематический апперцепционный тест -
4 альбомный тест
Advertising: portfolio test (способ представления объявлений путём вкладывания их между страницами редакционных материалов в книге, напоминающей фотоальбом) -
5 MPT
1) Медицина: магнитно-резонансная томография2) Военный термин: main propulsion test, manpower, personnel and training, military potential test, missile preflight tester, многоцелевое тестирование (multipurpose test; multipurpose testing), МЦТ3) Техника: magnetic particle testing, methyl paratoluenate, micropotentiometer, minimum pressurization temperature, наружная резьба (male pipe thread)4) Химия: Melting Pressure Thermometer, (Mendeleev's Periodic Table) Периодическая система химических элементов Д.И.Менделеева5) Полиграфия: универсальный лоток принтера (multi-purpose tray)6) Телекоммуникации: Mobile Phone Tools7) Сокращение: Manpower Target, Memory Point Track, Missile Procedures Trainer, Multi-Purpose Terminal, Multi-Purpose Tracer, male pipe thread8) Университет: Mathematics Placement Test, Multistate Performance Test (Bar exam)9) Вычислительная техника: MultiPort Transceiver, (main partition table) главная таблица разделов, (main partition table) основная таблица разделов10) Нефть: magnetic particle test, mud pulse telemetry11) Банковское дело: современная теория портфеля активов (modern portfolio theory)12) Воздухоплавание: Multiple Pure Tones13) Деловая лексика: Matching Person & Technology14) Глоссарий компании Сахалин Энерджи: multi-purpose tank15) Образование: Maryland Public Television, Ministry Of Post And Telecommunications, Model Parental Training16) Инвестиции: modern portfolio theory17) Авиационная медицина: maximum phonation time, multidimensional pursuit test18) Расширение файла: Bitmap graphics (Multipage TIFF)19) Должность: Ministry Of Posts And Telecommunications20) NYSE. Municipal Partners Fund II, Inc.21) НАСА: Mathematics/Physics/Technology Division -
6 mpt
1) Медицина: магнитно-резонансная томография2) Военный термин: main propulsion test, manpower, personnel and training, military potential test, missile preflight tester, многоцелевое тестирование (multipurpose test; multipurpose testing), МЦТ3) Техника: magnetic particle testing, methyl paratoluenate, micropotentiometer, minimum pressurization temperature, наружная резьба (male pipe thread)4) Химия: Melting Pressure Thermometer, (Mendeleev's Periodic Table) Периодическая система химических элементов Д.И.Менделеева5) Полиграфия: универсальный лоток принтера (multi-purpose tray)6) Телекоммуникации: Mobile Phone Tools7) Сокращение: Manpower Target, Memory Point Track, Missile Procedures Trainer, Multi-Purpose Terminal, Multi-Purpose Tracer, male pipe thread8) Университет: Mathematics Placement Test, Multistate Performance Test (Bar exam)9) Вычислительная техника: MultiPort Transceiver, (main partition table) главная таблица разделов, (main partition table) основная таблица разделов10) Нефть: magnetic particle test, mud pulse telemetry11) Банковское дело: современная теория портфеля активов (modern portfolio theory)12) Воздухоплавание: Multiple Pure Tones13) Деловая лексика: Matching Person & Technology14) Глоссарий компании Сахалин Энерджи: multi-purpose tank15) Образование: Maryland Public Television, Ministry Of Post And Telecommunications, Model Parental Training16) Инвестиции: modern portfolio theory17) Авиационная медицина: maximum phonation time, multidimensional pursuit test18) Расширение файла: Bitmap graphics (Multipage TIFF)19) Должность: Ministry Of Posts And Telecommunications20) NYSE. Municipal Partners Fund II, Inc.21) НАСА: Mathematics/Physics/Technology Division -
7 Kreditportefeuille
Kreditportefeuille n BÖRSE, FIN asset portfolio* * *n <Börse, Finanz> asset portfolio* * *Kreditportefeuille
credit portfolio;
• Kreditposten credit entry (item), entry on the credit side;
• Kreditpotenzial lending (borrowing) power, borrowing capacity;
• Kreditpreisverhältnis loan-to price ratio;
• Kreditprogramm lending program(me);
• Kreditprolongation extension (renewal) of a credit;
• Kreditprovision procuration fee (money), bonus;
• Kreditprüfer credit analyst (investigator);
• Kreditprüfung credit analysis (checking), checking credit, means test (Br.), loan appraisal, credit rating (US);
• Kreditprüfungsdienst credit-checking service;
• Kreditquellen credit resources;
• verschiedene Kreditquellen erschließen to tap alternative sources of credit;
• nicht in Anspruch genommene Kreditquote unused portion of a credit;
• Kreditrahmen credit limit (Br.) (line, US);
• durchschnittliche Kreditrate für Geschäftskredite average business loan rate;
• Kreditrationierung credit rationing (US);
• Kreditregistratur credit files;
• staatliche Kreditregulierung regulation of credits, credit control;
• Kreditreserve borrowing reserve;
• Kreditrestriktion credit restriction (restraint, deflation, brake, stringency, squeeze), loan restrictions;
• generelle Kreditrestriktionen (Bundesnotenbank) quantitative credit restrictions (Br.);
• einzelne gezielte Kreditrestriktionen qualitative credit restrictions (Br.);
• Kreditrichtlinien rules of credit, credit rules (standards);
• Kreditrichtsätze regulations in regard to credits;
• augenscheinliche Kreditrisiken beseitigen to remove the apparent risk barriers. -
8 LPT
1) Компьютерная техника: Line Printer Terminal2) Спорт: Live Prey Technology3) Военный термин: Logistics Preparation of the Theater, language proficiency test5) Юридический термин: Loss Portfolio Transfer6) Автомобильный термин: light pressure turbo - турбонаддув низкого давления7) Сокращение: Leading Physical Trainer, Line PrinTer (e.g., "LPT1 printer port"), Low Pressure Turbine, Low Profile Turret, Lunar Propellant Tanker (NASA OEXP)8) Вычислительная техника: line PrinTer, порт LPT, построчный принтер9) Фирменный знак: Lufthansa Partner Tours10) Образование: Literacy Passport Test11) Инвестиции: Доверительное управление имуществом (LISTED PROPERTY TRUSTS)12) Контроль качества: longest processing time13) Нефть и газ: liquid production test14) Электротехника: low-power test -
9 product
produit mproduct advertising publicité f de produit;product analysis analyse f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f ou mémorisation f du produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product category catégorie f de produit;product champion champion m de produit;product depth profondeur f de produit;product design conception f des produits;product development élaboration f de produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product dynamics dynamique f des produits;product features caractéristiques f pl du produit;product form type m de produit;product group manager directeur(trice) m, f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product improvement amélioration de produit;product information sheet fiche f technique;product innovation innovation f de produit;product launch lancement m de produit;product launch file dossier m de lancement;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle de vie du produit;product line ligne f de produits;product line manager directeur(trice) de ligne de produits;product management gestion f de produits;product manager chef m de produit, directeur(trice) de produit;product mapping carte f perceptuelle de produits;product market marché m de produits;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product performance test test m de performance du produit;MARKETING product placement placement m de produit;product planning planification f du produit;product policy politique f de lancement d'un produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits;product profile profil m de produit;product promotion communication f produit;product range gamme f de produits;product research recherche f de produits;product specialist spécialiste m f produit;product test test de produit;product testing tests m pl de produit;product testing panel panel m d'essayeurs de produits -
10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
11 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
12 MTU
1) Военный термин: MIRA transport unit, maintenance training unit, marksmanship training unit, missile tracking unit, missile training unit, mobile technical unit, mobile test unit, mobile tracking unit, mobile training unit2) Техника: metric ton unit, multiplexer and terminal unit3) Телекоммуникации: Maximum Transmission Unit (TCP)4) Сокращение: Magnetic Tape Unit, Mostoykladchik Tankoviy Ustroystvo (Armoured Bridgelayer (Russia)), Motoren-und-Turbinen-Union (Germany), metric units5) Университет: Michigan Technological University6) Физика: Modal Test Union7) Вычислительная техника: Message Transfer Unit, mail transfer unit, maximum transfer unit, maximum transmission unit, Maximum Transfer Unit (Networking, see also), Maximum Transmission Unit (SLIP, PPP, IP, PPPoE)8) Ядерная физика: Metric Ton of Uranium9) Электротехника: meter terminal unit10) NYSE. Managed Municipal Portfolio II, Inc.11) Единицы измерений: Main Test Unit -
13 PMT
1) Общая лексика: hum. сокр. Perforated Membrane Technology, ГУП (Группа управления проектом), (pre-menstrual tension) предменструальное напряжение2) Компьютерная техника: Photomechanical Transfer3) Медицина: photomultiplier tubes, ПМС, предменструальный синдром4) Американизм: Pre Millennium Tension5) Военный термин: parachute medical team, personnel management team, preventive maintenance time, production monitoring test, programs, materials, techniques6) Техника: permanent magnet tester, post-maintenance testing, Project Management Team (группа упраления Проектом; Сахалин, Чайво)7) Строительство: прессиометрическое испытание8) Биржевой термин: торговля до/после открытия рынка (pre/post market trading), торговля ценными бумагами до официального открытия биржевой сессии (premarket trading)9) Металлургия: peak metal temperature10) Оптика: photomultiplier tube11) Полиграфия: Photochemical Transfer12) Сокращение: permit, pressure meter test, Photo Multiplier Tube, испытание с использованием прессиометра (pressuremeter test)13) Вычислительная техника: program map table14) Банковское дело: инструменты управления портфелем (сокр. от "portfolio management tools")15) Транспорт: Passenger - Miles Traveled, Person - Miles of Travel16) Деловая лексика: торговля до или после открытия рынка (prepost market trading)17) Глоссарий компании Сахалин Энерджи: Project Management Team18) Инвестиции: postmarket trading, premarket trading19) Сетевые технологии: Peering Mapping Table, packet-mode terminal, пакетный терминал20) Авиационная медицина: psychomotor task21) Должность: Personal Motivating Time22) NYSE. PUTNAM Master Income Trust -
14 pmt
1) Общая лексика: hum. сокр. Perforated Membrane Technology, ГУП (Группа управления проектом), (pre-menstrual tension) предменструальное напряжение2) Компьютерная техника: Photomechanical Transfer3) Медицина: photomultiplier tubes, ПМС, предменструальный синдром4) Американизм: Pre Millennium Tension5) Военный термин: parachute medical team, personnel management team, preventive maintenance time, production monitoring test, programs, materials, techniques6) Техника: permanent magnet tester, post-maintenance testing, Project Management Team (группа упраления Проектом; Сахалин, Чайво)7) Строительство: прессиометрическое испытание8) Биржевой термин: торговля до/после открытия рынка (pre/post market trading), торговля ценными бумагами до официального открытия биржевой сессии (premarket trading)9) Металлургия: peak metal temperature10) Оптика: photomultiplier tube11) Полиграфия: Photochemical Transfer12) Сокращение: permit, pressure meter test, Photo Multiplier Tube, испытание с использованием прессиометра (pressuremeter test)13) Вычислительная техника: program map table14) Банковское дело: инструменты управления портфелем (сокр. от "portfolio management tools")15) Транспорт: Passenger - Miles Traveled, Person - Miles of Travel16) Деловая лексика: торговля до или после открытия рынка (prepost market trading)17) Глоссарий компании Сахалин Энерджи: Project Management Team18) Инвестиции: postmarket trading, premarket trading19) Сетевые технологии: Peering Mapping Table, packet-mode terminal, пакетный терминал20) Авиационная медицина: psychomotor task21) Должность: Personal Motivating Time22) NYSE. PUTNAM Master Income Trust -
15 put
1 ( place) mettre [object] ; put them here please mettez-les ici s'il vous plaît ; to put sth on/under/around etc mettre qch sur/sous/autour de etc ; to put a stamp on a letter mettre un timbre sur une lettre ; to put a lock on the door/a button on a shirt mettre une serrure sur la porte/un bouton sur une chemise ; to put one's arm around sb mettre son bras autour de qn ; to put one's hands in one's pockets mettre les mains dans ses poches ; to put sth in a safe place mettre qch en lieu sûr ; to put sugar in one's tea mettre du sucre dans son thé ; to put more sugar in one's tea ajouter du sucre dans son thé ; to put more soap in the bathroom remettre du savon dans la salle de bains ;2 ( cause to go or undergo) to put sth through glisser qch dans [letterbox] ; passer qch par [window] ; faire passer qch à [mincer] ; to put one's head through the window passer la tête par la fenêtre ; to put one's fist through the window casser la fenêtre d'un coup de poing ; to put sth through the books Accts faire passer qch dans les frais généraux ; to put sth through a test faire passer un test à qch ; to put sth through a process faire suivre un processus à qch ; to put sb through envoyer qn à [university, college] ; faire passer qn par [suffering, ordeal] ; faire passer [qch] à qn [test] ; faire suivre [qch] à qn [course] ; after all you've put me through après tout ce que tu m'as fait subir ; to put sb through hell faire souffrir mille morts à qn ; to put one's hand/finger to porter la main/le doigt à [mouth] ;3 ( cause to be or do) mettre [person] ; to put sb in prison/on a diet mettre qn en prison/au régime ; to put sb on the train mettre qn dans le train ; to put sb in goal/in defence GB mettre qn dans les buts/en défense ; to put sb in a bad mood/in an awkward position mettre qn de mauvaise humeur/dans une situation délicate ; to put sb to work mettre qn au travail ; to put sb to mending/washing sth faire réparer/laver qch à qn ;4 (devote, invest) to put money/energy into sth investir de l'argent/son énergie dans qch ; if you put some effort into your work, you will improve si tu fais des efforts, ton travail sera meilleur ; to put a lot into s'engager à fond pour [work, project] ; sacrifier beaucoup à [marriage] ; to put a lot of effort into sth faire beaucoup d'efforts pour qch ; she puts a lot of herself into her novels il y a beaucoup d'éléments autobiographiques dans ses romans ;5 ( add) to put sth towards mettre qch pour [holiday, gift, fund] ; put it towards some new clothes dépense-le en nouveaux vêtements ; to put tax/duty on sth taxer/imposer qch ; to put a penny on income tax GB augmenter d'un pourcent l'impôt sur le revenu ;6 ( express) how would you put that in French? comment dirait-on ça en français? ; how can I put it? comment dirai-je? ; it was-how can I put it-unusual c'était-comment dire-original ; that's one way of putting it! iron on peut le dire comme ça! ; as Sartre puts it comme le dit Sartre ; to put it simply pour le dire simplement ; to put it bluntly pour parler franchement ; let me put it another way laissez-moi m'exprimer différemment ; that was very well ou nicely put c'était très bien tourné ; to put one's feelings/one's anger into words trouver les mots pour exprimer ses sentiments/sa colère ; to put sth in writing mettre qch par écrit ;7 ( offer for consideration) présenter [argument, point of view, proposal] ; to put sth to soumettre qch à [meeting, conference, board] ; to put sth to the vote mettre qch au vote ; I put it to you that Jur j'ai la présomption que ;8 (rate, rank) placer ; where would you put it on a scale of one to ten? où est-ce que tu placerais cela sur une échelle allant de un à dix? ; to put sb in the top rank of artists placer qn au premier rang des artistes ; I put a sense of humour before good looks je place le sens de l'humour avant la beauté ; I put a sense of humour first pour moi le plus important c'est le sens de l'humour ; to put children/safety first faire passer les enfants/la sécurité avant tout ; to put one's family before everything faire passer sa famille avant tout ;9 ( estimate) to put sth at évaluer qch à [sum] ; to put the value of sth at estimer la valeur de qch à [sum] ; I'd put him at about 40 je lui donnerais à peu près 40 ans ;10 Sport lancer [shot] ;C v refl ( p prés - tt- ; prét, pp put) to put oneself in a strong position/in sb's place se mettre dans une position de force/à la place de qn.I didn't know where to put myself je ne savais pas où me mettre ; I wouldn't put it past him! je ne pense pas que ça le gênerait! (to do de faire) ; I wouldn't put anything past her! je la crois capable de tout! ; put it there ○ ! ( invitation to shake hands) tope là! ; to put it about a bit ◑ péj coucher à droite et à gauche ◑ ; to put one over ou across GB on sb ○ faire marcher qn ○.■ put about:▶ put [sth] about, put about [sth]1 ( spread) faire circuler [rumour, gossip, story] ; to put (it) about that faire courir le bruit que ; it is being put about that le bruit court que ;2 Naut faire virer de bord [vessel].■ put across:▶ put across [sth], put [sth] across communiquer [idea, message, concept, case, point of view] ; mettre [qch] en valeur [personality] ; to put oneself across se mettre en valeur.■ put aside:▶ put aside [sth], put [sth] aside mettre [qch] de côté [money, article, differences, divisions, mistrust].■ put away:▶ put away [sth], put [sth] away1 ( tidy away) ranger [toys, dishes] ;2 ( save) mettre [qch] de côté [money] ;▶ put away [sb] ○, put [sb] away ○1 ( in mental hospital) enfermer ; he had to be put away il a fallu l'enfermer ;2 ( in prison) boucler ○ [person] (for pour).■ put back:▶ put back [sth], put [sth] back3 retarder [clock, watch] ; remember to put your clocks back an hour n'oubliez pas de retarder votre pendule d'une heure ;4 ( delay) retarder [project, production, deliveries] (by de) ;5 ○ ( knock back) descendre ○ [drink, quantity].■ put by GB:▶ put [sth] by, put by [sth] mettre [qch] de côté [money] ; to have a bit (of money) put by avoir un peu d'argent de côté.■ put down:▶ put [sth] down, put down [sth]1 (on ground, table) poser [object, plane] (on sur) ; mettre [rat poison etc] ;2 ( suppress) réprimer [uprising, revolt, opposition] ;3 ( write down) mettre (par écrit) [date, time, name] ; put down whatever you like mets ce que tu veux ;4 ( ascribe) to put sth down to mettre qch sur le compte de [incompetence, human error etc] ; to put sth down to the fact that imputer qch au fait que ;6 Vet ( by injection) piquer ; ( by other method) abattre ; to have a dog put down faire piquer un chien ;7 (advance, deposit) to put down a deposit verser des arrhes ; to put £50 down on sth verser 50 livres d'arrhes sur qch ;8 (lay down, store) mettre [qch] en cave [wine] ; affiner [cheese] ;9 ( put on agenda) inscrire [qch] à l'ordre du jour [motion] ;▶ put [sb] down, put down [sb]2 ○ ( humiliate) rabaisser [person] ;4 (classify, count in) to put sb down as considérer qn comme [possibility, candidate, fool] ; I'd never have put you down as a Scotsman! je ne t'aurais jamais pris pour un Écossais! ; to put sb down for ( note as wanting or offering) compter [qch] pour qn [contribution] ; ( put on waiting list) inscrire qn sur la liste d'attente pour [school, club] ; put me down for a meal compte un repas pour moi ; to put sb down for £10 compter 10 livres pour qn ; to put sb down for three tickets réserver trois billets pour qn.▶ put forth [sth], put [sth] forth1 présenter [shoots, leaves, buds] ;2 fig émettre [idea, theory].■ put forward:▶ put forward [sth], put [sth] forward1 ( propose) avancer [idea, theory, name] ; soumettre [plan, proposal, suggestion] ; émettre [opinion] ;2 ( in time) avancer [meeting, date, clock] (by de ; to à) ; don't forget to put your clocks forward one hour n'oubliez pas d'avancer votre pendule d'une heure ;▶ put [sb] forward, put forward [sb] présenter la candidature de (for pour) ;▶ put sb forward as présenter qn comme [candidate] ; to put oneself forward présenter sa candidature, se présenter ; to put oneself forward as a candidate présenter sa candidature ; to put oneself forward for se présenter pour [post].■ put in:▶ put in1 [ship] faire escale (at à ; to dans ; for pour) ;2 ( apply) to put in for [person] postuler pour [job, promotion, rise] ; demander [transfer, overtime] ;▶ put in [sth], put [sth] in1 (fit, install) installer [central heating, shower, kitchen] ; to have sth put in faire installer qch ;2 ( make) faire [request, claim, offer, bid] ; to put in an application for déposer une demande de [visa, passport] ; poser sa candidature pour [job] ; to put in a protest protester ; to put in an appearance faire une apparition ;3 ( contribute) passer [time, hours, days] ; contribuer pour [sum, amount] ; they are each putting in £1 m chacun apporte une contribution d'un million de livres ; to put in a lot of time doing consacrer beaucoup de temps à faire ; to put in a good day's work avoir une bonne journée de travail ; to put in a lot of work se donner beaucoup de mal ; thank you for all the work you've put in merci pour tout le mal que tu t'es donné ;4 ( insert) mettre [paragraph, word, reference] ; to put in that mettre que ; to put in how/why expliquer comment/pourquoi ;5 ( elect) élire ; that puts the Conservatives in again les conservateurs ont donc été élus encore une fois ;▶ put [sb] in for présenter [qn] pour [exam, scholarship] ; poser la candidature de [qn] pour [promotion, job] ; recommander [qn] pour [prize, award] ; to put oneself in for poser sa candidature pour [job, promotion].■ put off:▶ put off from s'éloigner de [quay, jetty] ;▶ put off [sth], put [sth] off1 (delay, defer) remettre [qch] (à plus tard) [wedding, meeting] ; to put sth off until June/until after Christmas remettre qch à juin/à après Noël ; I should see a doctor, but I keep putting it off je devrais voir un médecin, mais je remets toujours ça à plus tard ; to put off visiting sb/doing one's homework remettre à plus tard une visite chez qn/ses devoirs ;▶ put off [sb], put [sb] off1 (fob off, postpone seeing) décommander [guest] ; dissuader [person] ; to put sb off coming with an excuse trouver une excuse pour dissuader qn de venir ; to be easily put off se décourager facilement ;2 ( repel) [appearance, smell, colour] dégoûter ; [manner, person] déconcerter ; to put sb off sth dégoûter qn de qch ; don't be put off by the colour-it tastes delicious! ne te laisse pas dégoûter par la couleur-c'est délicieux! ;3 GB ( distract) distraire ; stop trying to put me off! arrête de me distraire! ; you're putting me off my work tu me distrais de mon travail ;4 ( drop off) déposer [passenger].■ put on:▶ put on [sth], put [sth] on1 mettre [garment, hat, cream, lipstick] ;2 (switch on, operate) allumer [light, gas, radio, heating] ; mettre [record, tape, music] ; to put the kettle on mettre de l'eau à chauffer ; to put the brakes on freiner ;3 ( gain) prendre [weight, kilo] ;4 ( add) rajouter [extra duty, tax] ;5 ( produce) monter [play, exhibition] ;7 (lay on, offer) ajouter [extra train, bus service] ; proposer [meal, dish] ;8 ( put forward) avancer [clock] ;▶ put [sb] on2 ○ US faire marcher ○ [person] ;3 ( recommend) to put sb on to sth indiquer qch à qn ; who put you on to me? qui vous a envoyé à moi? ;■ put out:▶ put out1 Naut partir (from de) ; to put out to sea mettre à la mer ;2 ◑ US péj coucher avec n'importe qui ○ ;▶ put out [sth], put [sth] out2 ( extinguish) éteindre [fire, cigarette, candle, light] ;5 (make available, arrange) mettre [food, dishes, towels etc] ;6 ( sprout) déployer [shoot, bud, root] ;7 ( cause to be wrong) fausser [figure, estimate, result] ;8 ( dislocate) se démettre [shoulder, ankle] ;9 ( subcontract) confier [qch] en sous-traitance [work] (to à) ;▶ put [sb] out1 ( inconvenience) déranger ; to put oneself out se mettre en quatre ○ (to do pour faire) ; to put oneself out for sb se donner beaucoup de mal pour qn ; don't put yourself out for us ne vous dérangez pas pour nous ;2 ( annoy) contrarier ; he looked really put out il avait l'air vraiment contrarié ;3 ( evict) expulser.■ put over = put across.■ put through:▶ put [sth] through, put through [sth]1 ( implement) faire passer [reform, bill, amendment, plan, measure] ;2 Telecom ( transfer) passer [call] (to à) ; she put through a call from my husband elle m'a passé mon mari ○ ;▶ put [sb] through Telecom passer [caller] (to à) ; I'm just putting you through je vous le/la passe ; I was put through to another department on m'a passé un autre service.■ put together:▶ put [sb/sth] together, put together [sb/sth]1 ( assemble) assembler [pieces, parts] ; to put sth together again, to put sth back together reconstituer qch ; more/smarter than all the rest put together plus/plus intelligent que tous les autres réunis ;2 ( place together) mettre ensemble [animals, objects, people] ;3 ( form) former [coalition, partnership, group, team, consortium] ;4 (edit, make) constituer [file, portfolio, anthology] ; rédiger [newsletter, leaflet] ; établir [list] ; faire [film, programme, video] ;5 ( concoct) improviser [meal] ;■ put up:▶ put up2 to put up with ( tolerate) supporter [behaviour, person] ; to have a lot to put up with avoir beaucoup de choses à supporter ;▶ put up [sth] opposer [resistance] ; to put up a fight/struggle combattre ; to put up a good performance [team, competitor] bien se défendre ;▶ put [sth] up, put up [sth]1 ( raise) hisser [flag, sail] ; relever [hair] ; to put up one's hand/leg lever la main/la jambe ; put your hands up! ( in class) levez le doigt! ; put 'em up ○ ! ( to fight) bats-toi! ; ( to surrender) haut les mains! ;2 ( post up) mettre [sign, poster, notice, plaque, decorations] ; afficher [list] ; to put sth up on the wall/on the board afficher qch sur le mur/au tableau ;3 (build, erect) dresser [fence, barrier, tent] ; construire [building, memorial] ;4 (increase, raise) augmenter [rent, prices, tax] ; faire monter [temperature, pressure] ;5 ( provide) fournir [money, amount, percentage] (for pour ; to do pour faire) ;6 ( present) soumettre [proposal, argument] ; to put sth up for discussion soumettre qch à la discussion ;7 ( put in orbit) placer [qch] en orbite [satellite, probe] ;▶ put [sb] up, put up [sb]1 ( lodge) héberger ;2 ( as candidate) présenter [candidate] ; to put sb up for proposer qn comme [leader, chairman] ; proposer qn pour [promotion, position] ; to put oneself up for se proposer comme [chairman] ; se proposer pour [post] ;3 ( promote) faire passer [qn] au niveau supérieur [pupil] ; to be put up [pupil, team] monter (to dans) ;4 ( incite) to put sb up to sth/to doing pousser [qn] à/à faire ; somebody must have put her up to it quelqu'un a dû l'y pousser.■ put upon:▶ put upon [sb] abuser de [person] ; to be put upon se faire marcher sur les pieds ; to feel put upon avoir l'impression de se faire marcher sur les pieds ; I won't be put upon any more je ne me ferai plus jamais avoir ○. -
16 theory
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17 capital asset pricing model
сокр. CAPM фин. модель оценки [ценообразования, определения цены\] финансовых [капитальных\] активов, модель CAPM, модель оценки доходности финансовых [капитальных\] активов (модель соотношения ожидаемого риска и дохода, основанная на допущении, что инвесторы хотят получать более высокий доход при повышенном риске, т. е. требуемая норма доходности определяется как функция от доходности по безрисковым активам, среднерыночной доходности и коэффициента, характеризующего соответствие между колебаниями доходности данного актива и среднерыночной доходности)Syn:See:beta coefficient, risk-free rate, market return, modern portfolio theory, security market line, Hamada equation, arbitrage pricing theory, additional stocks test, additional bonds test 2)* * *Англо-русский экономический словарь > capital asset pricing model
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18 PERT
1) Общая лексика: Polyethylene of Raised Temperature Resistance2) Медицина: (pancreatic enzyme replacement therapy) Заместительная терапия препаратами ферментов поджелудочной железы (PERT (pancreatic enzyme replacement therapy)), Pancreatic Enzyme Replacement Therapy3) Американизм: Personal Effects Return Team, Pertain, Political Exercise Review Team, Preliminary Examination Review Team, Public Employees' Retirement Trust5) Бухгалтерия: Performance Evaluation Reporting Technique6) Биржевой термин: Portfolio Evaluation Review Technique7) Сокращение: Program Evaluation Review Technique (USA), performance evaluation and review technique, Performance Evaluation and Review Techniques8) Физиология: Pertussis9) Электроника: Parallel Element Reliability Test10) Вычислительная техника: Program Evaluation / Evolution and Review Technique, project evaluation and review technique, метод опенки и согласования проекта, (система) ПЕРТ (система планирования и руководства разработками), метод сетевых логических диаграмм11) Нефть: метод ПЕРТ (performance evaluation review technique), метод оценки и пересмотра планов (performance evaluation review technique), метод оценки и пересмотра технических характеристик (performance evaluation review technique)12) Космонавтика: планирование с использованием сетевого графика13) Транспорт: Production Engine Release Ticket14) Фирменный знак: Production Emergency Redistribution Test15) Деловая лексика: Payroll Employees Recognition Team, Perfect Enterprise Results Technique, Performance Enhancement And Response Team, Program Event Recording Team16) Глоссарий компании Сахалин Энерджи: Project Execution Review Team17) Менеджмент: программа оценки и контроля проекта18) Образование: Positive Emotion Refocusing Technique, Postsecondary Education Rehabilitation Transition19) Полимеры: Program Evaluation and Review Technique20) Контроль качества: program evaluation-and-review technique21) Сахалин Р: Programme Evaluation and Review Technique22) Расширение файла: Program Evaluation Review Technique, Programme Evaluation Research Task23) Нефть и газ: project evaluation review technique -
19 pert
1) Общая лексика: Polyethylene of Raised Temperature Resistance2) Медицина: (pancreatic enzyme replacement therapy) Заместительная терапия препаратами ферментов поджелудочной железы (PERT (pancreatic enzyme replacement therapy)), Pancreatic Enzyme Replacement Therapy3) Американизм: Personal Effects Return Team, Pertain, Political Exercise Review Team, Preliminary Examination Review Team, Public Employees' Retirement Trust5) Бухгалтерия: Performance Evaluation Reporting Technique6) Биржевой термин: Portfolio Evaluation Review Technique7) Сокращение: Program Evaluation Review Technique (USA), performance evaluation and review technique, Performance Evaluation and Review Techniques8) Физиология: Pertussis9) Электроника: Parallel Element Reliability Test10) Вычислительная техника: Program Evaluation / Evolution and Review Technique, project evaluation and review technique, метод опенки и согласования проекта, (система) ПЕРТ (система планирования и руководства разработками), метод сетевых логических диаграмм11) Нефть: метод ПЕРТ (performance evaluation review technique), метод оценки и пересмотра планов (performance evaluation review technique), метод оценки и пересмотра технических характеристик (performance evaluation review technique)12) Космонавтика: планирование с использованием сетевого графика13) Транспорт: Production Engine Release Ticket14) Фирменный знак: Production Emergency Redistribution Test15) Деловая лексика: Payroll Employees Recognition Team, Perfect Enterprise Results Technique, Performance Enhancement And Response Team, Program Event Recording Team16) Глоссарий компании Сахалин Энерджи: Project Execution Review Team17) Менеджмент: программа оценки и контроля проекта18) Образование: Positive Emotion Refocusing Technique, Postsecondary Education Rehabilitation Transition19) Полимеры: Program Evaluation and Review Technique20) Контроль качества: program evaluation-and-review technique21) Сахалин Р: Programme Evaluation and Review Technique22) Расширение файла: Program Evaluation Review Technique, Programme Evaluation Research Task23) Нефть и газ: project evaluation review technique -
20 capital asset pricing model
сокр. CAPM фин. модель оценки [ценообразования, определения цены] финансовых [капитальных] активов, модель CAPM, модель оценки доходности финансовых [капитальных] активов (модель соотношения ожидаемого риска и дохода, основанная на допущении, что инвесторы хотят получать более высокий доход при повышенном риске, т. е. требуемая норма доходности определяется как функция от доходности по безрисковым активам, среднерыночной доходности и коэффициента, характеризующего соответствие между колебаниями доходности данного актива и среднерыночной доходности)Syn:See:The new English-Russian dictionary of financial markets > capital asset pricing model
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